In India Medical Tourism going in a very big & Magnificent scale, number of companies participating it and running hospitals But as per the Analytical study, Medical Tourism in India Its not in Organized form, there should be strategies, planning and Management for promotion of Medical Tourism. To make a Medical Hub in India across the globe, there should be Strategic Planning.

Strategic Planning

- Advertising for Medical Tourism

- Sale Support Techniques

- Public Relation in Medical Tourism

- Promotional Strategy used by Hospital

- Promotional Strategy by Tourism Enterprises

- International Trade Fair & Exhibition

Strategic planning

Strategic planning is an organization‘s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Various business analysis techniques can be used in strategic planning, including

SWOT - (Strengths, Weaknesses, Opportunities, and Threats )

PEST - (Political, Economic, Social, and Technological analysis)

STEER - (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors)

EPISTEL - (Environment, Political, Informatics, Social, Technological, Economic and Legal)

SWOT

Strength

Cost effective Treatment

World Class Medical Facilities

Highly Skilled Surgeons

Hospitality Services

Qualified Professionals

World Heritage Sites

Weakness

Train Manpower

Awareness

Medical Tourism Education

Organization & Management

Role of Govt

Opportunities

Market in USA

Long waiting period in Canada

Role of Insurance Companies

High cost in West

M-Visa

E-Consulting

Threats

Infrastructure

Safety & Security

Malpractice

Recession

Situational analysis

When developing strategies, analysis of the organization and its environment as it is at the moment and how it may develop in the future, is important. The analysis has to be executed at an internal level as well as an external level to identify all opportunities and threats of the external environment as well as the strengths and weaknesses of the organizations. There are several factors to assess in the external situation analysis:

Markets (customers) - USA, UK,

Competition - Far East Countries

Technology - HIS ( Hospital Information System )

Supplier markets - Medical Referral Agency, Medical Tourism Company, Insurance Company

Labor markets - Health Care

The economy -

The regulatory environment

How to attract Medical Tourists ?

Providers must address patient concerns

Price = How much Patient saving?
Quality = How they Can trust the doctors and the hospital?
Service = 5-star customer service unknown in a country
Safety = What if something goes wrong?
Follow-up = Is there a contact in their country?

Providers must market effectively

“Anglicised” service – web, email, phone, brochures
Right choice of media (Web - magazines)
Respond effectively to web enquiries
Agents and specialised websites
Work jointly with Tourism Authorities

Sales Support Technique

- The Psychology of Buying
- Selling to a Structure
- Communicating Your Message
- Effective Telephone Selling
- Question Technique
- Benefits & How to Sell Them
- Objection Handling
- Closing Without Tears
- The Perfect Negotiation

Recommendation

In order to tap the foreign Tourist ministry should frame policy on Medical Tourism

Poor alienation between the various player in the industry-airline, hotels and hospitals

There should be Train Manpower in both industry

There should regulatory standards in health care service

There should uniform pricing policies across hospital

Strong competition from countries like Thailand, Malaysia and Singapore.

Maximum Hospital get International accreditation from JCI & NABH

Medical Tourism in is not in organized form there is need of specific model of the Organization and Management of Medical Tourism in India.