30 million people in India watched 1.7 billion online videos in January 2011 according to comScore. These figures not only prove that online videos have hit the main stream but also Indian Consumers are looking towards video content as trusted Information medium. So my advice to the all the healthcare marketer is we should not be left behind in producing and marketing Video Content.

Now let us look how we can make a good use of Video Content.

Patient Testimonial: A Positive video testimonial of another patient with the same medical condition can be a very powerful content to market your Healthcare Facility/Practice. We should encourage video testimonials in our website and in other video channels in youtube, dailymotion etc.

Online Virtual Tour: A 360 degree online virtual tour of your healthcare facility/clinic will allow patients to experience the environment of your facility without actually coming down to your Facility, and when they will come down for the fist time they will feel familiar and get connected automatically. According to a study by PEW Research Group, An estimated 108 million Internet users viewed a Web-based tour as of August 2010.

Video/Live Cast- Online Videos/Live Cast of Important Announcements can be used by Seniors of the Healthcare Facility to deliver Confidential/Complex messages to the masses/employees/patients in polished and controlled medium.

Patient Education Series: The best way to market a healthcare Facility/Practice is by showing the medical expertise facility have. This can be achieved by starting a Patient education series in your blog, channels, website anywhere and everywhere. Doctors/Surgeons can record a video where they can provide the information which is vital to the patient.

FAQ: A Video version of frequently asked questions will make FAQ more engaging and “human” collateral piece. It is a great tool to reach out to the targeted patients and stating a new relation with them.

At this time, consumption form of online content is 31% in written form and a whopping 69% in audio visual form. Morever Cisco estimates by 2012 Consumption of Video content will be 92% of all content!

In a world where people remember …
Only 10% of the written content they read
Only 20% of the audio they hear
But a whopping 80% of audiovisual content they watch.

… I can say video is a very powerful marketing tool but keep in mind share the content which patients want to see!