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Comment by ThailandMedical Tourism on December 9, 2010 at 12:55am

Thailand hospitals have advanced and innovative medical technology to support superior services. (www.YouareinGoodHands.net)

Comment by Cherie Bright on March 29, 2010 at 2:17am

You can get books about medical tourism destinations. Patients Beyond Borders is excellent and gives a good overview of various services provided. The tourist bureaus of each country maintains information on medical tourism for their country and many of them will provide a copy of Patients Beyond Border that is written just about their specific destination without charge upon request.


I highly recommend you explore what medical areas and countries you specifically like and are interested in. You will be much more successful if you concentrate in areas you are interested in rather than choosing what you see as the biggest market and the primary specialty areas. The large numbers also create thye most competition. If you concentrate in specialty areas and locations you can study them in depth and be much better. We will also be much more successful if you love and have a personal interest in what you are offering because you will be much more confident and enthusiastic about it.

Cherie

Comment by Jack Schafer on February 27, 2010 at 4:42pm

Comment by Jack Schafer - I'm just thinking out loud...

As an industry, I believe that many countries and cultures that are developing into the Medical Tourism Industry, and missing the fact that they should be promoting their cultural differences rather than trying to follow the Perception of the upscale model of medecine in the West. The key word here is perception...
You should be developing the specific niche that is outstanding in each culture, and wrap that Medical Tourism Marketing Plan around those things. Anyone can be a good orthopedic center or surgical facility, but (as an example) India has been known as a spiritual and healing center for centuries, with more Sacred sites and healing centers and Ashrams, than anywhere on the planet. From Sai Baba in the South to the Dali Lama in the North... THIS is the land where Buda found enlightenment. THIS is what sets India apart... Spiritual healing...

The East... with medecines and medical disciplines dating back thousands of years. Practices unknown to the West and unproven to the rest... yet they work. Acupuncture is still a mystery to most, but generally accepted. Many of our newest drugs and medications are being synthetically formulated to resemble natural remedies from ancient times. THIS is what sets the East apart... Ancient medicine... 4000 yrs vs/ 220

I believe this is one area that many of us are missing out... trying to become something new and better rather than focusing on what you have that is better any anyone... You need to build your "niche" around your benefits... and I do sincerely hope that in years to come, I see cultural medicines and medical methods expanding more for international patients. Anyone can build a good Wester Model medical facility... lets expand our own cultures and method into the product - THAT is what will set each market apart, and allow the practice and options in medicine and Medical Tourism to expand.
In the end, when costing and services blend together, it's only those differences that will set us apart.

Comment by Marshall Potts on November 23, 2009 at 5:41am

Michael you’re probably right it’s like a forest of trees which tree do you focus on and which one or 2.3.4, 5 is / are likely to bring the biggest benefits.

Ilan I would also agree with your thoughts the direct contact is the right way.

If this is of interest to anyone my web site http://www.jasperassociates.co.uk/

On the downloads page there is an interesting new piece of (FREE) research from the Institute of Leadership and Management based in the UK The Index of Leadership Trust people might be interested in.
65% of the resources in healthcare reside in its people so it won’t be difficult from the home page and this download to know where I am coming from with this one.

Comment by Michael R. Brown on November 22, 2009 at 10:41am

Could it be that all of us are scrambling to set up lasting relationships with the people we met in LA , and thus too busy to spend any quality time here? I know that has been the case for us. We are swamped solidifying relationships with both potential strategic partners and preparing proposals for those we met.

Comment by ilan geva on November 20, 2009 at 10:12am

Marshall,
You are right on.
Those of us who are serious, professional and know how to do things, are already busy cultivating the relationships they we've built during the conference and from before.
Knowing where to draw the line between free advice and free consultation is easy.I know that in some cases I've moved from spilling all my thoughts online, to speaking personally to people and communicating with them directly.I'm sure others have done it as well. All that said, yes there could be more activity here!

Comment by Marshall Potts on November 20, 2009 at 4:51am

Well Jack I am here and I value the contributions people make but I suspect there are a lot of observers from afar. I spent a fortune a couple of years ago travelling to all kinds of events and becoming a member of all kinds of organizations and forums.

I am much more strategic in my memberships and relationship building activities now and avoid clubs.

Being the primary mover in two businesses International Human Capital Management and a new one in Health care I mentioned earlier has taught me that you can get free advise and build your organisation and the internet is full of free advise and there is advise you have to pay for (expertise).

The question is why pay for it if you can get it free so maybe that’s why there are so many observers?

In my view you have to pay for the good stuff but you need to carefully plan this as part of your businesses growth and improvement plan and you have to partner with very carefully selected organizations you can work with and that share your values / vision.

Comment by ilan geva on November 9, 2009 at 11:52am

Great to see the comments here.
As a brand builder and a marketer, who uses many unconventional strategies and tactics, I applaud those who promote professional marketing here.
There is no formula for all the "new comers" to this industry to perform miracles.Strategic planning can save many of you, and I'm sure a significant amount of the participants in the congress haven't done it yet.
Just like any other industry,or category, there are some professionals who can fit in very comfortably right from the beginning, and others who will have to learn and spend time and money on planning and doing it right.
Each and every facilitator must build a brand, a reputation and awareness in his/her relevant consumer base.
It goes without saying that the same applies to countries, destinations, hospitals, physicians, suppliers, airlines, travel agents and everyone who's trying to jump on this potential gravy train.
I predict that by the next congress, many of the attendees this year will not be around.
It is a simple survival case of the most qualified, the most knowledgeable and the most up to date in the field.
The work the MTA is doing is amazing, but even they don't own each and every area of expertise in the field, and they can't prefer one member over another.
It is completely up to us to create the industry, earn our reputations and win the hearts and minds of the consumers and patients out thereIn our firm we have professionals who have already done marketing for some of this country's best known hospitals, insurance companies, eye specialists, dental specialists and on line medical training facilities.
At the same time, we have cut our teeth in the brand building in the tourism business, and helped many nations build their destination brand around the world.
We have the rare combination of deep knowledge in research, management, strategic planning, travel logistics and medical field creative development.
The combined 100 years of experience in our practice can serve this new industry well, and help those who try to find their way around. We'll be glad to share it with you.

Comment by Marshall Potts on November 9, 2009 at 10:59am

Jack you are absolutely correct in your approach a good deal of caution is required this industry has not seen all of the casualties as yet if I can use that term.

I have mentioned before that it will be like the Dot Com Boom and Bust and only those companies who have it right having put the time in to really understand this industry globally will survive.

Marshall

Comment by Cherie Bright on November 3, 2009 at 11:28pm

It was great meeting some of you at the conference and hope to see even more of you next year. Please feel free to contact us at anytime.

Cherie

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