What are the lead generating processes and fees in the medical tourism industry?
Who are the leading lead generating companies servicing the industry? Who is paying for leads? What's the going rate in return for what outcome?
Replies to This Discussion
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Permalink Reply by Edward on -
I don't think there is a standard fee. Mostly it is a success fee for a qualified leads/prospects converted to customers.
Thats the best that I know. Lets look at other options that members of MTC have to share.
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Permalink Reply by Scott Minteer on -
Hello Ilene,
I think it may depend on what your definition of "leading" is. Number of referrals, type of referrals, responsiveness of referral candidates all come into play. If you just want sheer volume, then most likely the first 1 - 2 pages of a Google search will give you that. However, your Google search response will depend on what country you are searching from.
In terms of fees - that would depend on your business model. There are many types of business models out there, and some are getting even more creative. I know this answer does not help much, but you do have to look at your own business, how many patients you are servicing, what types of patients you are servicing, how you interact (or how you don't interact) with those patients, and then pitch a price model that works to keep your business afloat.
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Permalink Reply by Ilene Little on -
Traveling4health is launching in March, our new social media network website that will be a lead generator for medical tourism facilitators. We are not, ourselves, facilitators. So I'm reaching out to you facilitators to find our if you pay for internet generated qualified leads now and if so I would like to talk to you about what lead generating companies you use now and what you like about them and what you would like to see done better. We have several lead generating models we're considering but what your input as to what you would like. If you use only Google ads, or social media ads on twitter and facebook, I would like to hear how that's working for you so that we can give you better results.
Here's what I'm hearing from individual doctors, that they have expressed their interest in a flat rate of less than $10 for a qualified lead, plus 1% of a consummated service not to exceed x amount. I have also run this by a couple of you facilitators individually and found that was acceptable.
Also, I'm reaching out to you facilitators to ask if cultural and/or industry differences play a part in your own successful lead generating processes and collection. For example I find that doctors, as a class of providers, compared to realtors, approach the idea of an "advertising budget" in very different ways; for example realtors are used to paying for leads in a way that is standard across their industry worldwide, and so I'm wondering what lead generating process is used in the medical tourism industry and if those practices vary by countries or other criteria. In that way I can fit my practices into what you facilitators are already doing to meet your needs by improving what is already acceptable to you.
Hope this makes sense.
Hope this makes sense. You may contact me directly at ilene@traveling4health. 253.334.1877
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Permalink Reply by Dr.Ayyappan on -
my model is to pay 10% of surgical fees for every converted lead initially,thereafter after consolidation of practice pay a fixed amount.many facilitators approach me through enquiry form in my website or contact page
Dr.Ayyappan
http://www.plasticsurgeryindia.net
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Permalink Reply by Ilene Little on
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Thanks. That helps. So you're a medical provider not a medical facilitator. And the 10% surgical fees you pay are to the facilitators. What do you mean by "after consolidation of practice you pay a fixed amount"? Would you mind answering a couple more questions for me offsite? In return I will certain write an article about your practice. You can take a look at some of the blogs resulting from T4H interviews of either patients, doctors or industry experts.
I appreciate your willingness to collaborate. I notice your contact information on your site, e.g., iapant@gmail.com. My email is: ilene@traveling4health.com. I also have a skype name ilene.little where we could arrange to talk in person.
Ilene Little
www.traveling4health.com
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Permalink Reply by Dr.Ayyappan on
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Dear Ilene Little,
i mean after a period of 1 year/2 year of sustained relation with a facilitator we can settle for a fixed remuneration/year mutually agreeable.I will be happy to answer your questions even without expecting any returns,because iam passionate about medical tourism and sharing ideas with creative people.Shoot the questions.please email to iapan@rediffmail.com.
I did visit your blogs and im impressed with your articles,ill be grateful and honored to have your write up.
warm regards
Dr.Ayyappan
htpp://www.plasticsurgeryindia.net
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Permalink Reply by Edward on
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Dear Dr. Ayyapan,
Would it be possible for us to schedule a call at your earliest?
Best,
Edward
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Permalink Reply by Manan Kaji on -
Hi Ilene,
We are a facilitator, its great to know that there is a company generating leads for this industry!
Just wondering if you could tell me how do you generate leads Not Detailed just what ways do you use, this gives me confidence about going for leads from a professional company like yours and what has worked best for your clients till date? my e-mail id is manan.kaji@yahoo.co.in
Thanks
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Permalink Reply by Edward on
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Ilene,
This surely is an interesting concept. I'd like to discuss this in detail. Do you have some documents or flyers other than the blogs?
Do share it at edward@iglobify.com
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Permalink Reply by Ilene Little on
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Hi Edward,
Let's discuss this over the phone when we can both be in front of a computer. We don't have a media kit yet as we're in the process of fine-tuning the lead generating model that is presently being built into our website. Reaching out to you all is part of the process of seeking input on any cultural industry standards; i.e., whether it varies by country how providers value and prefer to pay for leads.
To set up a time to talk, contact me directly at ilene@traveling4health.com. I see you're in India. We can arrange to talk on Skype unless you have a US #. My skype name is ilene.little.
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Permalink Reply by Edward on
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Sounds good. I am on skype as edward_varghese.
Shall surely try and be in touch ASAP.
Best,
Edward
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Permalink Reply by Faisal A. Sami, M.D. on -
Ilene
Many industries have list generating companies that provide this kind of service. I have not seen it in Medical Tourism yet, although I think many businesses have their own lists that they develop through their own attraction marketing. The problem is that sending multiple marketing messages to someone who subscribes to one provider or business could turn that lead/prospect off to getting more follow up information from that company.
One could develop a marketing campaign around giving some form of valuable content on medical tourism and then getting permission from the subscriber to send more value oriented marketing messages. The key would be to offer something of value in the follow up message. I find there is a vacuum of good information in this industry. A lot of the information on the web is salesy and has some hype.
You have a nice blog. I liked the article about the brain drain of US physicians.
Faisal
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