While most medical tourism marketers understand the importance of online media, many are confused and overwhelmed. Search engine visibility is critical, but so is Twitter and Facebook. If you aren't a big brand, display advertising is an important channel for creating awareness and demand. Email is still highly underutilized by most, and mobile may be the next big thing. It's not surprising that many medical tourism marketers are still on the sidelines, wondering where to start, what to do and how to measure results.

Success begins with a plan; in this case an online marketing strategy. This is the topic of my recent blog post "Medical Tourism: Online Roadmap for Success" which includes the presentation I made at the MTA Conference in October. To read and participate visit http://ping.fm/SQuqi

Enjoy!

Steve Latham
http://twitter.com/stevelatham