i am part of a start up firm which is into medical tourism called Med Tour Pal. 

  please can anyone share ideas on how a start up firm can design the marketing plan .

   

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marketing plan depends on the area where you want to start your business.
make contacts with hospitals.
Besides making contacts with hospitals,hotels and travels you will have to target population from middle east and the insured population from western countries whose insurance companies permit treatment outside their country.
so once we are clear of the target market then we need to devise out a strategy to reach to them , and in case of a start up firm the strategy need to be cost effective and also effective in reaching out to the market.

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