Leveraging Media Marketing Followers
With the constant innovations in social networking, as you know, many new ways are constantly developed to market businesses and industries. One of the most interesting techniques that I have seen is actually through the use of Twitter. I have witnessed companies, even extremely large companies, looking for individuals to follow that have interest in their products. After finding these individuals, they proceed to follow what they are tweeting about to ensure that they are complete happy with their products or to see if they have even made a purchase yet. If they find that a customer has a problem with their products, they address that through direct messaging or if the customer has already generated negative publicity, then they contact them directly through tweets so the public can see that they are proactive. If they have not made a purchase yet, they send them incentives.
With this kind of customer service through social networking taking place, is it a fair assumption to say that it could work for the medical tourism industry as well. If a facilitator began following individuals who tweeted about procedures they needed, then directly contacted them regarding what they had to offer to solve their medical needs, would this be affective? Would this be an ethical way to pursue clients? Your thoughts!
With this kind of customer service through social networking taking place, is it a fair assumption to say that it could work for the medical tourism industry as well. If a facilitator began following individuals who tweeted about procedures they needed, then directly contacted them regarding what they had to offer to solve their medical needs, would this be affective? Would this be an ethical way to pursue clients? Your thoughts!
Replies to This Discussion
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Permalink Reply by Art Melnikov on -
Even though the idea crossed my mind, I could never see it work simply because the target market of medical health planners are not twitters. So while I agree that twitting can bring some traffic to your site, I doubt that it will bring paying customers.
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Permalink Reply by dhamoo p on -
Hi,
I would like introduce my company. E-tech is Health Care BPO and Finance And Accounting BPO service provide. We have many clients from USA and now we have started Medical tourism.
And one more thing we are looking for Business Partner from different countries so if you are interested in the same that would be grate for both of us. I would very much like to see if we can work together.
Thanks and regards,
Dharmesh
dharmesh@etechsoftware.in
Business Development Manager
E-tech Software (BPO)
Gujarat,INDIA
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Permalink Reply by Michael Kovalchuk on -
On contrary.
Twitter can bring a referring customers:
http://www.socialmediatoday.com/SMC/78505
for a example, a college student that knows his parents need spinal disk replacement surgery can refer them to a MT website that he/she read about on twitter.
Also, 18-30 actively use twitter, which falls into "plastic surgery" target market.
Besides, twitter and other social networks are free, so why not utilize a free tool.
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Permalink Reply by Roshan Shah on -
I agree with Art. Tweeter can bring traffic but when it comes to healthcare, one can't blindly rely on twitter or glossy website. What is important is first and foremost past ratings from authenticated patients and then their video testimonials, testimonials from facilitators about their experience with a particular facility and doctor, pricing, accreditation, facilities, tourism aspects not necessarily in the same order.
Today you can easily integrate with Twitter and Other social sites. Even we are building solutions where one can post content in their own website that gets pushed into Kosansh automatically and then Kosansh submits every new content to Twitter and our team further pushes it in social sites.
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Permalink Reply by Ryan Owens on -
Art,
Your opinion is valid, but I have to disagree. My company runs a Twitter page and every few days, we post a new article related to medical tourism and the industry. Each time a tweet is posted, we receive at least 2 more followers. These followers range from the age group and minorities that you are referring to people of a much older age who are becoming more and more oriented into the technical world.
You have to remember; when an individual arrives at the point that medical tourism is a good option for them, they will go to great means in order to find information about the nations facilitators and the providers that they network with. Thus, as they are searching the Internet for this information, Twitter pages that are used in an effective marketing initiative will be available to them in their searching (mostly through search engines) and they will be able to retrieve the information they need through Twitter pages and related sites (especially other social networking sites). Thus, as individuals become interested in a particular facilitator, they will follow the on screen instructions on Twitter pages to begin to follow that facilitator. Now we have arrived at the issue that I brought up before. Is it now ethical to contact these potential clients directly and begin to address their needs and interest in medical tourism? We are talking about peoples' medical history and needs here; definitely a personal matter, but at the same time, definitely a good means to gain worthwhile clients.
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Permalink Reply by dhamoo p on
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Hi,
I would like introduce my company. E-tech is Health Care BPO and Finance And Accounting BPO service provide. We have many clients from USA and now we have started Medical tourism.
And one more thing we are looking for Business Partner from different countries so if you are interested in the same that would be grate for both of us. I would very much like to see if we can work together.
Thanks and regards,
Dharmesh
dharmesh@etechsoftware.in
Business Development Manager
E-tech Software (BPO)
Gujarat,INDIA
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