While most health care marketers understand the importance of digital media, many are
confused, overwhelmed and in need of direction. Search engine visibility is critical, but so is Twitter and Facebook. If you aren't a big brand, display advertising is an important channel for creating awareness and demand. Email is still highly underutilized by most, and mobile may be the next big thing. It's not surprising that many health care marketers are still on the sidelines, wondering where to start, what to do and how to measure results.

With the goal of helping health marketers understand how to use online media to build their brand and grow market share, we've produced a presentation that will help answer some of these questions. In it we present the business case for online marketing in health care and provided a roadmap for success.

View the presentation: Online Health Care Marketing
Participate in the discussion: Interactive for Health Care Marketers

Enjoy!

Steve Latham
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